Holy crap. I hope this ad for Extended Stay Hotels is real.
If it is indeed real (as some commenters on BoingBoing suggest) this is one of the most brazen ways I’ve seen a supposedly conservative brand deliver its key message (in this case, unparalleled cleanliness). If not, well, who cares? Any brand interested in getting into the social media game could learn a thing or two from these filmmakers.
I hear a lot of chatter about how companies can connect to individuals via social media channels — generally, these focus on new technology platforms and fun buzz-phrases like “join the conversation” and “the consumer is in control.” The one element that’s often ignored here is content, the creative fuel that enables brands to actually act in accordance with said jargon.
As this video, its rapidly increasing view count and the fact that Boing Boing wrote about it suggests, licking toilets is one hell of a way to spark a social media-based conversation.
Now get licking.
Tags: "make us go viral!", extended stay, social media, toilet licking
